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For companies planning new software

Product discovery services

Know what your software will cost before you build it. In two to six weeks, our designers and engineers turn your idea into a clickable prototype and a build plan with one fixed price. If we build it and it costs more than planned, we pay the difference.

Discovery starts at $15,000, after a free call with Pete Whiting, our Head of Sales. Building the software is a separate cost, typically $150,000 to $300,000 or more.

What it must doCan it be built?InterviewsDoneRequirementsWritten downClickable prototypeTestedToolsRecommendedDataCheckedOutside servicesCheckedYour build planGnar’s fixed price, and a plan any team can useRequirementsHow it’s builtFixed pricePlanWhat it must doInterviewsDoneRequirementsWritten downClickable prototypeTestedCan it be built?ToolsRecommendedDataCheckedOutside servicesCheckedYour build planGnar’s price, and a plan you keepRequirementsFixed pricePlan

Product discovery is the planning done before anyone writes code. At The Gnar Company, senior U.S.‑based designers and engineers interview your users, spell out what the software must do and plan how it will be built. You keep everything discovery makes. Discovery has its own fixed price. The three guarantees below cover the build.

Fixed milestone price

Any overage on us

Guaranteed outcome

The software works as specified or we fix it

Twelve-month bug-free warranty

Three commitments on every build engagement

What you get

What you walk away with.

RequirementsWhat it must doWritten downWho it is forWritten downNot includedWritten down
RequirementsMust doWritten downWho it is forWritten downNot includedWritten down

Written requirements

A product requirements document: your goals, what the software must do, who will use it and what it will not do. Any team can build from it.

Engineering checkToolsCheckedHow it fitsCheckedYour other systemsChecked
Engineering checkToolsCheckedHow it fitsCheckedOther systemsChecked

A plan for how to build it

The engineers who would build it plan how. They pick the languages and tools, plan how the software stores its information and map how it connects to the systems you already use.

Clickable prototypeMain screenClick throughYour teamFeedback inProblem foundCaught early
Clickable prototypeMain screenTry itYour teamFeedback inProblemCaught early

A prototype you can click

You and your team try the main tasks in the prototype before the software is built. Mistakes show up while they are cheap to fix.

RequirementsHow it’s builtStage 1Stage 2Fixed priceKnown before the build starts
RequirementsHow it’s builtStage 1Stage 2Fixed priceKnown before the build

One fixed price for the build

One price covers the whole build, paid in stages called milestones. If Gnar builds it and the planned work costs more, Gnar pays the difference. If you and Gnar agree a small change fits the plan, it is included. New work beyond the plan gets its own price.

Two ways in

Start with an idea or a written plan.

Bring your notes or a full written plan of what the software must do.

From an idea

Turn your idea into a plan

You know what the business needs. You may not know how to build it. We talk to your users, write down what the software must do, build a prototype and price the build.

Your idea, written downWhat the business needsYou know itUser interviewsDoneRequirementsWritten downYour planRequirements, a prototype and a pricePrototypeWrite
Your idea, written downWhat you needYou know itInterviewsDoneRequirementsWritten downYour planRequirements and a pricePrototypeWrite
From a written plan

Check the plan you already have

Already wrote down what you need? If Gnar’s engineers find it complete, Gnar can price the build from it directly. If it needs work, we check it, fix what is unclear and fill the gaps, then price it.

Your written planWe check it and fill gapsMust doScreensConnectionsWhat is missingAdded
Your written planWe check it and fill gapsMust doScreensSystemsWhat is missingAdded

Proof

Our work

Discovery first, then the build

Building Software to Help Prevent Abuse Against Adults with Disabilities

500+organizations that must use this Massachusetts registry
2023the year it launched, on time and within budget
Read case study

A plan for a system never built before

Translating Policy into Technology

~70,000Uber and Lyft drivers covered by the new background checks
8,000+drivers the state agency found did not meet its rules
Read case study

Scoped and ranked first, then built

Building a Robust and Scalable Mobile App for Qeepsake

20xgrowth in Qeepsake’s users
700,000+families served
Read case study
See all our work

How it works

How we’d work with you

Three tiers. Each follows these steps and ends with a full build plan.
Foundation: 2 weeks, $15,000, up to 2 user interviews and 1 prototype.
Core: 4 weeks, $20,000, up to 4 interviews and 2 prototypes. Most clients pick Core.
Accelerator: 6 weeks, $30,000, up to 6 interviews and 4 prototypes.
Each prototype has up to 4 screens. Not sure which tier? The proposal after your call with Pete names the one that fits.

UsersApproversInterviewsDoneRequirementsWritten downLater releaseSuggested
UsersApproversInterviewsDoneRequirementsWritten downLater releaseSuggested
Step 1 · After a free call with Pete

Talk to your users

We interview your users and the other people the software affects. What they say becomes the written requirements.

PrototypeMain screensYour team tries itHow it fitsToolsDataDesigners and engineers, side by side
PrototypeMain screensYour teamHow it fitsToolsDataDesigners and engineers
Step 2

Click through it

Designers build a prototype of the main screens, and your team tries it. Engineers plan how it will be built and how it stores its information.

Build planGnar’s fixed priceStagesEach one pricedWith usYour teamAnother firm
Build planGnar’s fixed priceStagesEach one pricedWith usYour teamOther firm
Step 3

Get one price

We rank the work with you, so costly parts that add little can wait for a later version. Then Gnar puts one fixed price on the plan.

Our record

Why Gnar?

Common questions

Frequently asked questions

Still have questions?

What are product discovery services?

Product discovery services figure out what to build and what it will cost before any code is written. At The Gnar Company, product discovery means senior designers and engineers interview the people who will use the software, list what it must do and build a prototype you can click. It ends with a build plan and one fixed price for the whole build. You pay it in stages.

What should a discovery phase include before custom software development?

A discovery phase should give you everything a team needs to start building. Gnar’s product discovery starts with interviews with your users and gives you a written list of what the software must do, called a product requirements document. You also get designs of the main screens, a prototype you can click and a plan for how it will be built. In all three Discovery tiers, it ends with one fixed price for the whole build, paid in stages.

Who writes the requirements and a build plan before development starts?

At Gnar, the senior designers and engineers who would build the software write them, during product discovery. With engineers in the room, the plan comes from people who know what it takes to build it. The plan is yours, so your own team or another firm can build from it too.

What does a software discovery sprint cost?

At Gnar, a product discovery sprint costs $15,000, $20,000 or $30,000, and the prices are public. Gnar Discovery and Design has three tiers: Foundation is two weeks for $15,000, Core is four weeks for $20,000 and Accelerator is six weeks for $30,000. Most clients pick Core. Building the software itself typically costs $150,000 to $300,000 or more.

Can product discovery end with a fixed price for the build?

Yes. At The Gnar Company, a U.S. custom software firm, product discovery ends with one guaranteed price for your build, split into stages. The written requirements say what is in the plan and what is not, so you and Gnar agree on what the price covers before the build starts. When Gnar does the build and the work in the plan runs over, Gnar covers the extra cost. Small agreed changes that fit the plan cost nothing more. Work outside the agreed plan is priced on its own.

Do we need product discovery if we already have a requirements document?

Not always. When Gnar’s engineers review your written plan and find it complete, they price the build from it as is. If it needs more work, Gnar’s product discovery works as software requirements consulting, which means the team checks it, fills the gaps, designs the screens and prices the work. In that case, pick the Discovery tier by how much user research and prototyping your plan still needs.

Do we have to build with Gnar after discovery?

No. Everything Gnar’s product discovery makes is yours: the requirements, the prototype and the build plan. You can take them to your own engineers or to another firm. Most clients move on to custom software development with Gnar, where the same senior team that ran discovery builds the product.

What if discovery shows the software should not be built?

Gnar tells you, plainly. Product discovery at The Gnar Company has its own fixed price, so that answer costs no more than the discovery itself. You still keep the requirements, the prototype and the plan, and you have not paid for a build you do not need.

Does product discovery work when new software replaces an old system?

Yes. Gnar’s product discovery works the same way when new software replaces an old system, like order entry inside an aging ERP, the system that runs orders and inventory. The team talks to the people who do the work today. It writes down what moves to the new software and what stays, maps how the new software connects to the old system, then prices the build. Gnar’s ERP and order management modernization starts with the same fixed‑price discovery.

What if the build price comes back higher than our budget?

Gnar’s product discovery is where you find out, before you commit to a build. The team ranks the work with you. Work that costs a lot and adds little can move to a later version, so the first version gets closer to your budget. If it still does not fit, the requirements, prototype and plan are yours. You only paid the discovery’s fixed price.

Free call with PeteBring the idea or the plan you haveIdeaPlanUsersSystems
Free call with PeteBring an idea or a planIdeaPlanUsersSystems

Start here

Know the price before you build.

Start with a free 30‑minute call with Pete Whiting, Gnar’s Head of Sales. You get a proposal for the Discovery tier that fits, or a build price if Gnar’s engineers find your written plan complete. If Gnar builds it, Gnar pays for planned work that runs over the price. Either way, the plan is yours.

Book a free call with Pete

Let’s Talk

Contact Us

Tell us what you’re trying to build or fix.